If like me, you’re frequently subjected to commercial radio, or worse still, BBC Radio 1, then it’s extremely likely that you’ve also been subjected to the wobbly warbler known simply as ”Adele”. Last year Adele was the third highest earning pop star on the planet raking in a cool $85 Million, Alt-Right icon Taylor Swift was number one with a boy-band number two. The fact that Taylor took the top slot is a sign that not all is lost, it tells us that there’s still a vast market for white beauty and a, in theory, traditional, gentle conservatism.
So, okay, fine, but why is Adele so popular? what is it she’s selling and why are so many (#not all!) western, white, women connecting with it?